Data protection and privacy

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is NatureWebservices Ltd., 2 Low Road Congham, King’s Lynn PE322 1AE, UK – office(at)naturewebservices.com. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE
During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) HOSTING
We host our website with Hetzner, a web hosting provider from Germany. Our servers are located at a German standard and thus located in the EU. The service provider is the German company Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany.

You can find out more about the data processed by using Hetzner in the privacy policy on https://www.hetzner.com/de/legal/privacy-policy.

4) COOKIES
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognised the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually whether to accept them or can exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) CONTACTING
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after your request has been processed. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

Your data is also processed, at least in part, outside the EU/EEA by our sub-processor SupportYourApp Inc, 1007 North Orange Street, 4th Floor, Suite 122, Wilmington, DE 19801, US (https://supportyourapp.com/), namely in Ukraine. The adequate level of protection results from the conclusion of the EU Standard Contractual Clauses for the transfer of personal data to third countries in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (2021/914 of 4 June 2021).

COMMISSION IMPLEMENTING DECISION (EU) 2021/914 of 4 June 2021 on standard contractual clauses for transfers of personal data to third countries in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council.

6) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
Pursuant to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved on our part.

7) COMMENT FUNCTION
In the context of the comment function on this website, in addition to your comment, information on the time of the creation of the comment and the commentator name you have chosen will be stored and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is for security reasons and in case the person concerned infringes the rights of third parties by posting a comment or posts illegal content. We need your e-mail address in order to contact you if a third party should object to your published content as illegal. The legal basis for storing your data is Art. 6 para. 1 lit. b and f DSGVO. We reserve the right to delete comments if they are objected to by third parties as unlawful.

8) USE OF CUSTOMER DATA FOR DIRECT ADVERTISING
8.1 Registration for our e-mail newsletterIf you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory data for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a way that goes beyond this and is permitted by law and about which we inform you in this declaration.

8.2 Sending the e-mail newsletter to existing customersIf you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

8.3 Newsletter dispatch via MailChimpOur e-mail newsletters are dispatched via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.

MailChimp uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of the web beacons, Mailchimp automatically creates general, non-personal statistics about the response behaviour to newsletter campaigns. However, based on our legitimate interest in the statistical evaluation of the newsletter campaigns for the optimisation of the advertising communication and the better alignment with recipient interests, the web beacons also collect and utilise data of the respective newsletter recipient (email address, time of retrieval, IP address, browser type and operating system) in accordance with Art. 6 para. 1 lit f DSGVO. This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp for the automated creation of statistics that show whether a specific recipient has opened a newsletter message.If you would like to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp may also use this data itself in accordance with Art. 6 (1) (f) DSGVO on the basis of its own legitimate interest in the needs-based design and optimisation of the service as well as for market research purposes, for example to determine which countries the recipients come from. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

To protect your data in the USA, we have concluded a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. This data processing agreement can be viewed at the following internet address: https://mailchimp.com/legal/data-processing-addendum/You can view MailChimp’s privacy policy here:
https://mailchimp.com/legal/privacy/

9) DATA PROCESSING FOR ORDER HANDLING
9.1 – Transmission of image files for order processing via upload functionOn our website, we offer customers the possibility to order the personalisation of products by transmitting image files via an upload function. The submitted image motif is used as a template for the personalisation of the selected product.
Using the upload form on the website, the customer can transmit one or more image files from the memory of the end device used directly to us via automated, encrypted data transmission. We then record, store and use the transmitted files exclusively for the production of the personalised product as defined in the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. Any further transfer will not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all the processing operations just mentioned will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b DSGVO. After final processing of the order, the transmitted image files are automatically and completely deleted.

Transmission of image files for order processing by e-mail

On our website, we offer customers the opportunity to order the personalisation of products by sending image files by e-mail. The customer can transmit one or more image files from the memory of the end device used to us via the e-mail address provided on the website. We then collect, store and use the files transmitted in this way exclusively for the production of the personalised product as defined in the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. Any further transfer will not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all the processing operations just mentioned will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b DSGVO. After final processing of the order, the transmitted image files are automatically and completely deleted.

9.2 In order to process your order, we work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b DSGVO.

9.3 Use of special service providers for order processing and handling

Amazon Fulfillment (FBA)The order is processed by the service provider “Amazon” (Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg) within the framework of “shipping by Amazon” (= Fulfillment by Amazon). Your personal data will be passed on to Amazon exclusively for the purpose of processing the online order. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for the order processing. Details of Amazon’s data protection and its privacy policy can be viewed at the following link: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
EasybillThe order processing (in particular the invoicing) is carried out by the service provider “easybill” (easybill GmbH, Düsselstr. 21, 41564 Kaarst). Name, address and, if applicable, other personal data are passed on to easybill in accordance with Art. 6 Para. 1 lit. b DSGVO exclusively for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. Details of easybill’s data protection and easybill’s privacy policy can be viewed on easybill’s website at easybill.de.
FiverrThe order processing is carried out via the “Fiverr” service of Fiverr International Ltd, Eliezer Kaplan St. 8, Tel Aviv-Yafo, Israel (“Fiverr”). Name, address and, if applicable, other personal data (depending on the offer, in particular photographs of identifiable persons transmitted to us) are passed on to Fiverr in accordance with Art. 6 Para. 1 lit. b DSGVO exclusively for the purpose of processing the online order. To the extent necessary, Fiverr will engage freelancers for the processing of the contract and pass on the above-mentioned data to them to the extent necessary. To protect the data and to ensure data security, Fiverr has concluded individual order data processing agreements with all commissioned freelancers. For Israel, the European Commission has issued an adequacy decision, which certifies that Israel has a level of data protection comparable to the EU. Details on data protection and Fiverr’s privacy policy can be viewed at: https://de.fiverr.com/privacy-policy?source=footer
SendCloudShipping is carried out via the shipping portal “SendCloud” (SendCloud GmbH, Kanalstr. 10, 80538 Munich). In accordance with Art. 6 Para. 1 lit. b DSGVO, we pass on your data to SendCloud exclusively for the purpose of processing your online order. Data will only be passed on if this is actually necessary for the processing. Details of SendCloud’s data protection can be viewed on the SendCloud website at www.sendcloud.de/datenschutz/.
Shopify Digital DownloadThe order processing is carried out via the “Digital Downloads” service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”). The email address and, if applicable, the first and last name of the customer are passed on to Shopify in accordance with Art. 6 Para. 1 lit. b DSGVO exclusively for the purpose of processing online orders. Your data will only be passed on insofar as this is actually necessary for the processing of the order. Details on data protection and Shopify’s privacy policy are available on the website at https://www.shopify.de/legal/datenschutz viewable.

9.4 Transfer of personal data to shipping service providers

If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany), we will pass on your e-mail address to DHL in accordance with Article 6 (1) (a) of the German Data Protection Act (DSGVO) before the goods are delivered for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany), we will pass on your e-mail address and your telephone number to DPD prior to the delivery of the goods in accordance with Art. 6 Para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DPD for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or notification of delivery is not possible.Consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DPD.
FedExIf the delivery of the goods is carried out by the transport service provider FedEx (FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach), we will pass on your e-mail address and your telephone number to FedEx prior to the delivery of the goods in accordance with Art. 6 Para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to FedEx for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with FedEx or the delivery announcement is not possible.The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider FedEx.
If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany), we will pass on your e-mail address to GLS in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this in the ordering process.Otherwise, we will only pass on the name of the recipient and the delivery address to GLS for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with GLS or the transmission of status information of the shipment delivery is not possible.The consent can be revoked at any time with effect for the future vis-à-vis the above-mentioned responsible person or vis-à-vis the transport service provider GLS.
HermesIf the goods are delivered by the transport service provider Hermes (Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg), we will pass on your e-mail address to Hermes prior to delivery of the goods in accordance with Art. 6 Para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Hermes for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Hermes or the transmission of status information of the shipment delivery is not possible. The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider Hermes.
Austrian PostIf the goods are delivered by the transport service provider Österreichische Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will pass on your e-mail address to Österreichische Post prior to delivery of the goods in accordance with Art. 6 Para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Austrian Post for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Austrian Post or the transmission of status information of the shipment delivery is not possible. The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider Austrian Post.
SchenkerIf the goods are delivered by the transport service provider Schenker (Schenker Deutschland AG, Lyoner Straße 15, 60528 Frankfurt am Main), we will pass on your e-mail address to Schenker in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Schenker for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure will only take place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Schenker or notification of delivery is not possible. Consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis Schenker.
If the goods are delivered by the transport service provider TNT (TNT Express GmbH, Haberstraße 2, 53842 Troisdorf, Germany), we will pass on your e-mail address to TNT prior to the delivery of the goods in accordance with Art. 6 Para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to TNT for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with TNT or the transmission of status information of the shipment delivery is not possible.The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider TNT.
UPSIf the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will pass on your e-mail address to UPS prior to delivery of the goods in accordance with Art. 6 Para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to UPS for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the transmission of status information of the shipment delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider UPS.

9.5 Use of payment service providers (payment services)

Amazon PayIf you select the payment method “Amazon Pay”, the payment will be processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose. If cookies, i.e. small text files that are stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. This consent can be revoked at any time via the “cookie consent tool” implemented on the website. You can obtain further information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.com/de/help/201751600
Apple PayIf you choose the “Apple Pay” payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the “Apple Pay” function of your terminal device operated with iOS, watchOS or macOS by charging a payment card deposited with “Apple Pay”. Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. To release a payment, you must enter a code that you have previously defined and verify it using the Face ID or Touch ID function on your device.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website from which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.

Insofar as personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b DSGVO.

Apple retains anonymised transaction data, including the approximate amount of the purchase, the approximate date and time, and whether the transaction was completed successfully. Anonymisation completely eliminates the possibility of any personal reference. Apple uses the anonymised data to improve Apple Pay and other Apple products and services.When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorisation device communicate over an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and deactivate “Allow payments on Mac”.

Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027

Google Pay – If you choose the payment method “Google Pay” of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application of your mobile device running at least Android 4.4 (“KitKat”) and equipped with an NFC function by charging a payment card deposited with Google Pay or a payment system verified there (e.g. PayPal). For the release of a payment via Google Pay in the amount of more than € 25, the prior unlocking of your mobile end device by the respective verification measure set up (such as facial recognition, password, fingerprint or pattern) is required.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the source website, which is used to verify a payment that has been made. This transaction number does not contain any information about the real payment data of your payment means deposited with Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the payment means deposited with Google Pay.

Insofar as personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b DSGVO.

Google reserves the right to collect, store and analyse certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description for the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of the legitimate interest in proper billing, verification of transaction data and optimisation and functional maintenance of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

KlarnaIf you select a Klarna payment service, the payment will be processed via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the processing of the payment, your personal data (first and last name, street, house number, postcode, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery type) will be forwarded to Klarna for the purpose of checking your identity and creditworthiness, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a DSGVO as part of the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship.

You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the processing of payments in accordance with the contract.

Your personal information will be processed in accordance with applicable data protection legislation and as set out in Klarna’s Privacy Policy for Data Subjects Located in Germany. https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacyor for affected persons domiciled in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

Paypal – When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by instalments” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by instalments” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check in terms of the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

Shopify Payments – We use the payment service provider “Shopify Payments”, 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. You can find more information on the data protection of Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy.

You can find data protection information on Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy

SOFORT – If you select the payment method “SOFORT”, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 (1) lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. You can obtain further information about SOFORT’s data protection policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.
Stripe – If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. You can find more information about Stripe’s data protection at the URL https://stripe.com/de/privacy#translation.

Stripe reserves the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard the legitimate interest in determining the user’s ability to pay. The personal data necessary for a credit check and obtained in the course of payment processing may be transmitted by Stripe to selected credit agencies, which Stripe discloses to users upon request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding on the authorisation to use the selected payment method.

You can object to this processing of your data at any time by sending a message to Stripe or the appointed credit agencies. However, Stripe may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

10) CONTACTING THE ASSESSMENT REMINDER
Own rating reminder (no dispatch by a customer rating system)
We use your e-mail address for a one-time reminder to submit a rating of your order for the rating system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) lit. a DSGVO. You can revoke your consent at any time by sending a message to the data controller.

11) USE OF SOCIAL MEDIA: VIDEOS
11.1 Use of Vimeo videosOur website includes plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (e.g. by clicking on the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

The described data processing operations are carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of Vimeo’s legitimate interest in market research and the needs-based design of the Vimeo service.If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Vimeo, as well as your rights in this regard and setting options for protecting your privacy, can be found in Vimeo’s privacy policy: https://vimeo.com/privacyThe Google Analytics tracking tool of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are embedded on our site. This is Vimeo’s own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
This processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Vimeo’s legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website.

11.2 Use of Youtube videosThis website uses the Youtube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider “Youtube” uses cookies to collect information about user behaviour. According to information from “Youtube”, these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Google’s legitimate interests in the display of personalised advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.

Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing operations without our influence.Further information on data protection with “Youtube” can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website.

12) ONLINE MARKETING
12.1 Facebook Pixel for the creation of Custom Audiences with extended data matching (with cookie consent tool)Within our online offer, the so-called “Facebook Pixel” of the social network Facebook is used in extended data matching mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
On the basis of the user’s express consent, when a user clicks on an advertisement placed by us on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. After forwarding, this URL parameter is then inscribed in the user’s browser via a cookie, which our linked page sets itself. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during transactions such as purchase transactions, account logins or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.

With the help of the Facebook pixel with advanced data matching, it is possible for Facebook to precisely determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel with advanced data matching to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with advanced data matching, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. This allows us to further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). Compared to the standard variant of Facebook Pixel, the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/) can use. The data may enable Facebook and its partners to serve ads on and off Facebook.

These processing operations are only carried out when explicit consent is given in accordance with Art. 6 para. 1 lit. a DSGVO.Consent to the use of the Facebook Pixel may only be declared by users who are older than 16 years of age. If you are younger, we ask you to ask your legal guardians for permission.

The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Facebook Inc. in the USA. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the checkmark next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated on the website.

12.2 Google AdSenseThis website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and analysed.

The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to carry out an evaluation of your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

Details on the processing triggered by Google AdSense and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

The described processing of data is carried out in accordance with Art. 6 (1) lit. f DSGVO for the purpose of targeting the user with advertising by advertising third parties, whose advertisements are displayed on this website on the basis of the evaluated user behaviour. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalised third-party advertising content in return for payment.You can obtain further information about Google’s data protection policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or you can download and install the browser plug-in available at the following link:https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.To the extent legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as described above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

12.3 Use of Google Ads conversion trackingThis website uses the online advertising programme “Google Ads” and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads clients’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

Details on the processing triggered by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under the keyword “User settings”. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) lit. f DSGVO. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the U.S.A. You can obtain further information about Google’s data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

12.4 Use of affiliate programmes

Our own affiliate programmeIn connection with the product presentations on our website, we maintain our own affiliate programme, in the context of which we provide interested third-party operators with partner links for placement on their websites that lead to our offers. Cookies are used for the affiliate programme, which are generally set on the partner page after clicking on a corresponding partner link and for which we are not responsible in this respect under data protection law. Cookies are small text files that are stored on your end device in order to be able to trace the origin of transactions (e.g. “sales leads”) generated via such links. In doing so, we can recognise, among other things, that you have clicked on the partner link and have been redirected to our website. This information is required for payment processing between us and the affiliate partners. Insofar as the information also contains personal data, the described processing is carried out on the basis of our legitimate financial interest in the processing of commission payments in accordance with Art. 6 para. 1 lit. f DSGVO.
If you would like to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally.
ADCELL Partner Programme (Firstlead GmbH)We participate in the partner programme “ADCELL” of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter “ADCELL”). As part of its services, ADCELL stores cookies on users’ end devices to document transactions (e.g. “sales leads”) when a visitor clicks on an advertisement with the partner link. These cookies serve the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing within the network. ADCELL also uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transmitted to a server of ADCELL and stored there. Among other things, ADCELL can recognise that the partner link on this website has been clicked. ADCELL may pass this (anonymised) information on to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.
If the information also contains personal data, the described processing is based on our legitimate financial interest in processing commission payments with ADCELL pursuant to Art. 6 (1) lit. f DSGVO.
If you would like to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not agree to the processing of your data as described above, you have the option of deactivating data processing at www.adcell.de/datenschutz.
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
Amazon affiliate programme (AmazonPartnerNet)We participate in the affiliate programme “AmazonPartnerNet” of Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg (hereinafter “Amazon”). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies. These are small text files that are stored on your end device in order to be able to trace the origin of orders generated via such links. In doing so, Amazon can recognise, among other things, that you have clicked on the partner link on our website. This information is required for payment processing between us and Amazon. Insofar as the information also contains personal data, the described processing is carried out on the basis of our legitimate financial interest in the processing of commission payments with Amazon pursuant to Art. 6 (1) lit. f DSGVO.
For more information on Amazon’s use of data, please see the Amazon.co.uk Privacy Policy at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
If you would like to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. You can also block the interest-based ads on Amazon via the link https://www.amazon.de/gp/dra/info deactivate

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

13) WEB ANALYTICS SERVICES
Google (Universal) Analytics with Google SignalsThis website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymisation of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.

Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of the target group-optimised orientation of marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.

Details on the processing triggered by Google Analytics and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing described above, in particular the setting of Google Analytics cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google refers to the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalised ads” in your Google account settings and have linked your internet-enabled devices to your Google account, Google can analyse user behaviour across devices and create database models based on this, provided you have given your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a DSGVO (see above). The logins and device types of all page visitors who were logged into a Google account and performed a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google in this regard, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the “personalised ads” function in the settings of your Google account and thus switching off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

You can read more about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

14) RETARGETING/ REMARKETING/ REFERRAL ADVERTISING
Google Ads RemarketingOur website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.

Additional data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalise ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. The use of Google Ads Remarketing may also involve the transmission of personal data to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Remarketing and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:https://www.google.com/settings/ads/onweb/

Further information and the data protection regulations regarding advertising and Google can be viewed here:https://www.google.com/policies/technologies/ads/

15) USE OF AN EMAIL TICKETING SYSTEM
FreshdeskWe use the email ticketing system of Freshworks, Inc, 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA (“Freshdesk”). If users of our website send contact requests by email, these are stored and organised in the ticket system to enable chronological processing and to improve the service experience. Users can always view the current status of the processing of their request via the individually assigned ticket number.

Exclusively for the organisation of enquiries and their processing, personal data is collected as provided in the enquiry, but in any case name, first name and email address, transmitted to Freshdesk, stored there and read out.The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in the fastest possible response to your request and the optimisation of our service offer in accordance with Art. 6 para. 1 lit. f DSGVO.
We have concluded an order processing agreement with Freshdesk (“Data Processing Addendum”, available at https://www.freshworks.com/data-processing-addendum/) with which we oblige Freshdesk to protect the data of our customers and not to pass it on to third parties. For the transfer of data outside the European Economic Area, Freshdesk relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
Your data will be deleted after your request has been processed. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
For more information about Freshdesk’s privacy policy, please visit https://www.freshworks.com/de/datenschutz/

16) TOOLS AND OTHER
16.1 CookieBotThis website uses the cookie consent tool of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (“CookieBot”), which sets technically necessary cookies to store your cookie preferences. This data processing is carried out pursuant to Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in providing a cookie consent management service for website visitors.

16.2 Google reCAPTCHAOn this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry is made by a natural person or is abused by machine and automated processing. The service includes the sending of the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in determining individual personal responsibility on the Internet and the prevention of abuse and spam. The use of Google reCAPTCHA may also involve the transmission of personal data to the servers of Google LLC. in the USA.
Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

16.3 Google Customer Reviews (formerly Google Certified Merchant Programme)We work with Google under the Google Customer Reviews programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme gives us the opportunity to collect customer reviews from users of our website. This involves asking you, after you have made a purchase on our website, whether you would like to take part in an email survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you provide will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google Seller Reviews. The use of Google Customer Reviews may also involve the transmission of personal data to the servers of Google LLC. in the USA.

You may withdraw your consent at any time by sending a message to the data controller or to Google.For more information about Google’s privacy policy in relation to the Google Customer Reviews programme, please see the link below: https://support.google.com/merchants/answer/7188525?hl=de
You can read more about Google Seller Ratings privacy at this link: https://support.google.com/google-ads/answer/2375474

16.4 Google TranslateThis site uses the translation service “Google Translate” of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. In order for the translation to be displayed automatically after your selection of a national language, the browser you use establishes a connection to Google’s servers. Google uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
If personal data is processed, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in barrier-free and universal accessibility of our website.
Further information on Google Translate and Google’s privacy policy can be found at: https://www.google.com/policies/privacy/

17) RIGHTS OF THE AFFECTED
17.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for exercising these rights:

Right to information pursuant to Art. 15 of the GDPR;Right to rectification pursuant to Art. 16 of the GDPR;
Right to erasure pursuant to Art. 17 DSGVO;
Right to restriction of processing pursuant to Art. 18 DSGVO;
Right to information pursuant to Article 19 of the GDPR;
Right to data portability pursuant to Art. 20 DSGVO;
Right to revoke consent given in accordance with Art. 7 (3) DSGVO;
Right to lodge a complaint pursuant to Article 77 of the GDPR.

17.2 RIGHT OF OBJECTIONIF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA RELATING TO YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

18) DURATION OF THE STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, this data is stored until the data subject revokes his/her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract and/or there is no justified interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 (2) DSGVO.

Unless otherwise indicated in the other information in this statement on specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

This privacy statement was last updated on 19.07.2022. The effective date of this statement for a particular website depends on the date on which the website first contains a link to this updated statement.